During third quarter, complex family relationships, true crime, cocaine sharks and Barbie簧 were a few of the biggest viewership drivers for the US Networks Group at 酴圖弝け. Discovery (WBD), which will generate more than 4,000 hours of scripted and unscripted content by the end of 2023. TLCs 90 Day: The Last Resort and Sister Wives, IDs High Speed Chase, 嗨勳莽釵棗措梗娶聆s Shark Week and HGTVs Barbie Dreamhouse Challenge each delivered standout ratings in the period.
Six networks in the group, Discovery, Food Network, HGTV, TBS, TLC and TNT, maintained a top 10 rank among ad-supported cable networks. TLC delivered a quarter-over-quarter ratings gain of 18 percent, while Adult Swim, which started its primetime block two hours earlier at 5 p.m., returned a quarter-over-quarter ratings increase of nine percent.
We had numerous big wins in third quarter, including Shark Week and Sister Wives, as well as the Naked and Afraid, 90 Day Fianc矇, Expedition Unknown, Love & Marriage and All Elite Wrestling franchisesall of which continue to attract a huge share of the nightly cable audience, said Kathleen Finch, CEO and Chief Content Officer, US Networks Group, 酴圖弝け. Discovery. And our new series, like High Speed Chase and Late Night Lockup at ID along with My Adventures with Superman at Adult Swim, exceeded performance goals.
More than 117 million total viewers on average each month watched the US Networks Group networks, which continue to outperform competitive network groups and together account for nearly a third of primetime cable viewing among Adults 25-54. Two additional series from the group now rank among the top 10 highest-rated unscripted freshman or limited series in primetime year-to-date90 Day: The Last Resort (TLC) and Naked and Afraid: Castaways (Discovery).
Q3 2023 performance highlights for brands in the US Networks Group at 酴圖弝け. Discovery include:
- TLC ranked as the #1 cable primetime network among Women 25-54 and 18-49 and the #1 cable network without sports among Adults 25-54 and 18-49 and among Women 18-34 in the third quarter. In addition, the network held four of the top 10 non-sports ad-supported cable programs among Women 25-54 in the quarter.
- Sister Wives was the #1 non-sports cable program in third quarter among Adults 25-54 and 18-49 and Women 25-54 and 18-49. The new season premiere was the series highest-rated season premiere in a decade among Adults 25-54, Women 25-54 and P2+. Attracting more than 2.3 million viewers, Sister Wives is up double digits among all key demos versus the previous season run.
- New series 90 Day: The Last Resort was the #1 non-sports cable program on Monday nights among Adults 25-54 and 18-49 and Women 25-54 and 18-49 and the #3 non-sports cable program overall among Adults 25-54.
- 90 Day: The Last Resort is cables highest-rated unscripted freshman series in three years among Adults 25-54 and Women 25-54, as well as cables #1 freshman series of 2023 to-date among Adults 25-54 and 18-49 and among Women 25-54, 18-49 and 18-34.
- 90 Day Fianc矇: Before the 90 Days ranked as third quarters #2 non-sports cable program among Adults 25-54 and #5 among Women 25-54. The season finale earned the title of highest-rated 90 Day franchise episode in over a year among Adults 25-54 and Women 25-54 and 18-49.
- 90 Day Fianc矇: The Other Way was the #2 cable program on Monday nights among Adults 25-54 and 18-49 and among Women 25-54 and 18-49.