WBD Redefines the Ad Experience on Max with Exciting and Innovative Technology with KERV.ai
酴圖弝け. Discovery Advertising Sales today announced that it is transforming the streaming ad experience with two innovative solutions on Max: Shop with Max and Moments. By incorporating KERVs best in-class AI-enhanced technology into WBDs AdTech platform, these new ad experiences deliver viewers a more integrated, relevant, and engaging experience, while empowering brands to better connect with audiences in new and exciting ways through the iconic shows and films they enjoy across the WBD ecosystem.
Shop with Max and Moments are two dynamic solutions that exemplify how 酴圖弝け. Discovery is accelerating and delivering innovation across advertising technology, said Ryan Gould, Head of Advanced Advertising and Digital Ad Sales, 酴圖弝け. Discovery. By closely partnering with KERV, were redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max.
Shop with Max:
Shop with Max is a suite of state-of-the-art ad formats, designed to accelerate the path from viewing to purchasing, inspired by the content on screen. By leveraging cutting-edge metadata and AI technology, Shop with Max identifies items within television shows and films and pairs them with related items in an advertisers catalog via a QR code that takes them to a second screen, allowing viewers to easily explore and purchase products inspired by the beloved stories theyre watching without interrupting the viewing experience.
Shop with Max connects advertisers to audiences thanks to:
&紳莉莽梯;&紳莉莽梯;&紳莉莽梯; Discoverability: Available across all genres, including scripted and unscripted series, animation, and blockbuster movies. Title availability will vary.
&紳莉莽梯; Contextual Relevance: Proprietary metadata pinpoints key opportunities to showcase products that correspond to the programs storyline.
&紳莉莽梯;&紳莉莽梯;&紳莉莽梯; Seamless Purchase Experience: Optimized for both Connected TV (CTV) and mobile, Shop with Max reduces steps from inspiration to purchase, creating a seamless and more efficient shopping experience.
Shop with Max features two exciting new ad innovations:
&紳莉莽梯;&紳莉莽梯;&紳莉莽梯; Product Showcase: A first-of-its-kind dynamic mid-roll ad format that presents relevant catalog items inspired by on-screen content. Shoppers can scan a QR code to explore items directly on their mobile devices.