Following submission to the Competition and Markets Authority (CMA), BT Group and »Æ¹ÏÊÓƵ. Discovery today welcomed the decision to approve the BT Group agreement with »Æ¹ÏÊÓƵ. to form a 50:50 Joint Venture (JV) company that will create a new sports offering for the UK & Ireland.
The CMA’s decision now allows BT and »Æ¹ÏÊÓƵ. Discovery to complete the creation of the JV in the coming weeks and for each of their assets to be transferred into the new company. BT Sport and Eurosport UK will be brought together to form a sports joint venture for customers, providing the JV with one of the most extensive portfolios of sports rights in the UK & Ireland. Both BT Sport and Eurosport UK will initially retain their separate brands and product propositions in the market before being brought together under a single brand in the future.
Marc Allera, future Chairman of the JV and CEO BT’s Consumer division said: “It’s great news that the CMA has approved