One WBD Approach Offers Custom Creative and Connective Integrations with Theatrical, Streaming and Linear Portfolio Throughout the Marketing Cycle
At this mornings 酴圖弝け. Discoverys 2024 Upfront presentation, Sheereen Russell, EVP of Client Partnerships and Inclusion Solutions, 酴圖弝け. Discovery, and Dana Nussbaum, EVP of Worldwide Marketing, 酴圖弝け. Pictures showcased how the companys holistic approach to cross-company collaboration will afford brands and advertisers the opportunity to connect their messages with hit films from 酴圖弝け. Pictures. The initiative underscores the opportunity to develop major brand executions that service their needs while also being part of cultural moments that consumers want to experience.
The announcement emphasized the power of the One WBD message shared throughout the Upfront presentation, a system that extends point of contact across the organization to unlock opportunities across the portfolio in a streamlined, effective way.
This past year, we developed new best practices and pathways across all our internal partners to drive success for us and for clients, said Russell. We can create bespoke opportunities for the right brands, bringing them directly into meaningful events, major film releases and beloved franchises.
Our recent theatrical releases have benefited from brilliant cross-company collaboration, amplifying our amazing storytelling, celebrating our creators and creating true cultural moments, said Nussbaum. We are thrilled to explore even more opportunities for brand partners around some of our biggest new releases and beloved franchises.
Building off the success of this model to amplify partnerships across Barbie, Wonka and The Color Purple, upcoming culture-defining releases that advertisers can activate around include Furiosa: A Mad Max Saga, Beetlejuice, Mindcraft and DCs Superman. Opportunities include co-marketing campaigns leading up to and throughout a films release, integration with the films streaming premiere on Max, and creative sponsorship opportunities on the full 酴圖弝け. Discovery networks and digital portfolio.
For more information about how to partner with 酴圖弝け. Discovery Ad Sales, .