ƹƵ. Discovery US Hispanic (WBD USH) unveiled today “Má” (More), its 2024-2025 upfront strategy, introducing 10 brand new FAST channels along with an expanded content lineup. This strategic expansion aims to increase the digital footprint of WBD USH, significantly enhancing content offerings and advertising opportunities. “Má” focuses on delivering culturally relevant, engaging content that directly responds to the burgeoning market demand for programming that deeply resonates with US Hispanic viewers.
“Embracing the theme ‘Más’, we are thrilled to roll out a set of FAST channels that reflect the rich diversity of the Hispanic community,” said David Tardio, Vice President of Advertising Sales at WBD USH. “This expansion into the FAST space is an ideal extension of our digital offerings, creating unparalleled opportunities for advertisers to connect with this vital audience through fresh, engaging, and accessible content.”